This is my second write-up on Facebook architecture. In the first, I covered the databases, the persistence tech used @Facebook. In this write-up, I will talk about the real-time chat architecture of Facebook which scales with over multi-billion messages sent every single day. What technologies…

This write-up is a deep insight into the persistence layer of Twitter. It does answer all our questions about it in depth such as What database does it use? Is it SQL, NoSQL, a polyglot persistent system? How does it store hundreds of millions of tweets…

Instagram is the most popular photo-oriented social network on the planet today. With a user base of over a billion, it has become the first choice for businesses to run their marketing campaigns on. This write-up is a deep dive into its platform architecture. What…

Bazaarvoice is a digital marketing company based out of Austin, Texas. The service it offers enables retailers to add customer reviews to their websites. Also, it helps big brands like Adidas & Samsung syndicate the customer reviews, who purchased their product, across multiple retail e-commerce…

Chances are you have already come across this phrase “Data is the new Oil” A business’s worth today is gauged by the amount of data it contains pertaining to a certain niche or market segment. In this social media era petabytes of data generation on online…